Ghosts, goblins and ghouls may be frightening, but what Americans are expected to spend on Halloween this year could be considered even scarier. The COVID-19 pandemic definitely put a damper on Halloween celebrations in 2020, but consumers in the United States are expected to spend a record amount on Halloween in 2021, according to the National Retail Federation (NRF). Plans to take part in Halloween celebrations are close to pre-pandemic levels.
- In the U.S., plans to take part in Halloween celebrations are just shy of pre-pandemic levels.
- Americans are projected to spend $10.14 billion on the ghoulish holiday in 2021, a record high.
- The average amount spent on costumes, candy, decorations, and greeting cards per-person is $102.74.
What Halloween Costs
In 2021, 65% of Americans plan take part in Halloween celebrations, up from 58% in 2020 and just short of 68% in 2019. U.S. consumers are projected to spend a record $10.14 billion on Halloween, substantially more than the $8.05 billion spent in 2020 and $8.78 billion in 2019.
The per-person amount spent on costumes, candy, decorations, and greeting cards is anticipated to average $102.74—up from to $92.12 in 2020 and $86.27 in 2019. Households with children will spend more than double the amount on Halloween items than households without children—an estimated $149.69 versus $73.57.
The percent of consumers who planned to shop for Halloween in September or earlier. Another 39% are expected to spend during the first two weeks of October.
Price of Costumes
Costumes account for the most in spending—$3.32 billion in total—followed by decorations ($3.17 billion), candy ($3 billion), and greeting cards ($660 billion).
For children, dressing up as their favorite character has become a Halloween staple. Superheroes remain popular with Spiderman at the top. While trick-or-treating, you can easily spot tiaras, gowns, and glass slippers, as princesses remain one of the most popular type of costume (right behind Spiderman), with Batman, other favorite superheroes, and witches rounding out the top five. Costs for child-sized costumes typically range from $25 to $40, not including additional props, makeup, and a bag for storing candy.
Plenty of adults will be suiting up as well. The top five costumes among adults this year are pretty evergreen: witch, vampire, ghost, cat, and pirate. Costumes are generally in the $30 to $60 range, but can soar into the hundreds for the most committed celebrants.
Children this year are dressing up as their favorite superheroes and princesses, and parents are sticking to traditional favorites, but what about household pets? The most popular costumes for pets this year are mostly foods or living creatures: pumpkin, hot dog, superhero, cat, and bumblebee constitute the top five.
How Much Money Is Spent on Halloween Each Year?
Americans are projected to spend a record $10.14 billion on Halloween in 2021, according to the National Retail Federation (NPF). The amount spent per-person on costumes, candy, decorations and greeting cards will average $102.74.
How Much Do Americans Spend on Halloween Candy?
In 2021, Americans will spend $3 billion on Halloween candy. They will spend $3.32 billion on costumes.
Which Halloween Costumes Are the Most Popular?
Superheroes and princesses are the top picks for children. Adults prefer to dress up as witches, vampires, ghosts, cats, and pirates.
The Bottom Line
In 2021, Halloween celebrations are close to pre-pandemic levels and the amount spent on the holiday will be one for the record books. “Americans plan to spend more than ever to make this Halloween a memorable one,” according to NRF President and CEO Matthew Shay.